Leads and pipeline
A drag-and-drop board from new inquiry to booked, with the value on every card.
Open source · AI-first · Community built
Run the whole venue.
Pay nothing for the software.
Seat Four is open-source, AI-first venue software, built to answer every inquiry, lay out every room and carry every event from first call to final invoice, for $0.00 a month. You host it. You own your data. The community builds it with you.
Free forever
AI-first
Your server, your data
Community powered
New inquiry answeredAI reply sent, tour offered
128seats placed, to scale
$0.00 a month for the software
No per-seat or per-location pricing
No add-on paywalls
No platform fee, no cut of payments
The struggle
Hospitality runs on thin margins. Your software shouldn't eat them.
Venues pay premium prices for tools that still miss the basics of modern sales, then pay again for the pieces that should have come in the box.
What venues put up with today
Annual contracts, per-location pricingLocked in for a year, then billed again for every location you add.
Core features sold as add-onsFloor plans, online booking and reporting each sit behind their own paywall.
No AI on the phone. No real CRM.Leads wait hours for a reply and missed calls go nowhere. AI answering means another vendor and another bill.
Your data lives in their buildingYour clients, your history, your revenue. Leaving means exports, gaps and starting over.
Meanwhile, Seat Four picks up.Hear Ava, the AI, book a wedding tour start to finish.
Transcript
What venues actually pay
The real cost of the usual stack
Typical ranges for one location. Every piece is its own bill, its own login and its own contract.
| What you're paying for | Typical cost | The catch | Seat Four |
|---|---|---|---|
| Venue booking and event management | $75 to $800+ / mo | Annual contracts, priced per location. Enterprise suites run five figures a year. | $0.00 |
| Setup and onboarding | $199 to $500+ | Paid before you book a single event. | $0.00 |
| Floor plans, online booking, insights | Add-on fees | Sold separately, each with its own price. | Included |
| Card payments | Extra platform fee | A fee on top of normal card processing, on every deposit. | None |
| AI phone answering | Partner subscription | Another vendor, another contract, often billed per minute. | Built in |
| Marketing CRM with AI texting | $97 to $497+ / mo | Plus usage. Great at leads, not built for event spaces. | Built in |
| Social media scheduling | Another subscription | One more tool to pay for and log in to. | Open source |
| Total, per location | Thousands of dollars a year before the first guest walks in. | $0.00 | |
Ranges are generic and name no vendor. They come from published pricing and public quotes, October 2026, and your quote will differ. With Seat Four you still pay your own server, phone carrier and card processor at their normal rates, with nothing added by us.
AI-first
A front desk that never clocks out.
The best lead is the one you answer first. Seat Four is built to put AI on every channel, so no inquiry waits for Monday.
Answers every callAn AI voice agent takes the inquiry, books the tour and hands the call to your team when it should.
Replies in secondsText, email and web chat inquiries get a real answer while the lead is still looking at your site.
Follows up for youLeads that go quiet get a nudge. Proposals that sit unsigned get a reminder.
Writes it all downEvery call and conversation lands on the lead with a summary, so no client is ever asked twice.
Seat Four is in development. AI runs on open-weight models on your own server, or a provider you choose, with no per-message fees from us. Already on GoHighLevel? Its AI keeps working through the optional connector.
Hear it
Listen to the AI book a wedding tour
Mark just got engaged and calls Seat Four Vineyards. Ava, the AI voice agent, picks up, answers his questions about what is included, catering and the bar, then books the tour and takes his details. Switch engines to compare the voices.
Seat Four Vineyards0:00 / 2:30
- Ava (AI)Thank you for calling Seat Four Vineyards, this is Ava with the events team. How can I help you today?
- MarkHey, Ava. Yeah, so, my fiancée and I just got engaged, and we're starting to look at venues for the wedding.
- Ava (AI)Oh, congratulations! That is so exciting. I'd love to help. Do you two have a date or a season in mind?
- MarkWe're thinking next fall. Probably September, maybe the twentieth.
- Ava (AI)September at the vineyard is beautiful, the vines are right at harvest. And about how many guests are you thinking?
- MarkAround a hundred and twenty, give or take.
- Ava (AI)Perfect, that's a great size for us. Is there anything I can answer for you while I have you?
- MarkYeah, actually. What's included? Like, do we have to bring in our own tables and stuff?
- Ava (AI)Nope, we've got you covered. Every wedding includes tables, chairs and linens, setup and cleanup, the ceremony on the Terrace, a bridal suite for getting ready, and a day-of coordinator, so you two aren't running the timeline yourselves.
- MarkOh, nice. And food? Do you do the catering, or do we find someone?
- Ava (AI)Our kitchen does it all in-house. You can go plated, family style, or stations, and once you book, you get a private tasting to build the menu together.
- MarkOkay, the tasting just sold me. What about the bar?
- Ava (AI)I hear that a lot. We have three bar packages: beer and wine with our own estate wines, a full open bar, and a premium bar with a signature cocktail made just for the two of you. Your coordinator will walk you through each one on the tour.
- MarkThat sounds great. Can we come out and see it?
- Ava (AI)Absolutely. Seeing it in person is the best way to picture the day. I can do this Saturday at eleven, or Sunday at two. Which works better for you?
- MarkSaturday at eleven. My fiancée is going to love this.
- Ava (AI)Saturday at eleven it is. Can I get your full name?
- MarkMark Thompson.
- Ava (AI)Thanks, Mark. And what's the best number for a text confirmation?
- MarkIt's five five five, five five five, five five five five.
- Ava (AI)Five five five, five five five, five five five five. Got it. And an email for the tour details?
- MarkMark at marks wedding dot com.
- Ava (AI)Mark at marks wedding dot com. Perfect. You're all set for Saturday at eleven with your event coordinator, Jordan. I'm texting you the address and parking info right now, and you can reply to that text anytime if plans change.
- MarkAwesome. Thank you so much, Ava.
- Ava (AI)My pleasure, Mark. Congratulations again, and we'll see you both on Saturday!
- Ava (AI)Thank you for calling Seat Four Vineyards, this is Ava with the events team. How can I help you today?
- MarkHey, Ava. Yeah, so, my fiancée and I just got engaged, and we're starting to look at venues for the wedding.
- Ava (AI)Oh, congratulations! That is so exciting. I'd love to help. Do you two have a date or a season in mind?
- MarkWe're thinking next fall. Probably September, maybe the twentieth.
- Ava (AI)September at the vineyard is beautiful, the vines are right at harvest. And about how many guests are you thinking?
- MarkAround a hundred and twenty, give or take.
- Ava (AI)Perfect, that's a great size for us. Is there anything I can answer for you while I have you?
- MarkYeah, actually. What's included? Like, do we have to bring in our own tables and stuff?
- Ava (AI)Nope, we've got you covered. Every wedding includes tables, chairs and linens, setup and cleanup, the ceremony on the Terrace, a bridal suite for getting ready, and a day-of coordinator, so you two aren't running the timeline yourselves.
- MarkOh, nice. And food? Do you do the catering, or do we find someone?
- Ava (AI)Our kitchen does it all in-house. You can go plated, family style, or stations, and once you book, you get a private tasting to build the menu together.
- MarkOkay, the tasting just sold me. What about the bar?
- Ava (AI)I hear that a lot. We have three bar packages: beer and wine with our own estate wines, a full open bar, and a premium bar with a signature cocktail made just for the two of you. Your coordinator will walk you through each one on the tour.
- MarkThat sounds great. Can we come out and see it?
- Ava (AI)Absolutely. Seeing it in person is the best way to picture the day. I can do this Saturday at eleven, or Sunday at two. Which works better for you?
- MarkSaturday at eleven. My fiancée is going to love this.
- Ava (AI)Saturday at eleven it is. Can I get your full name?
- MarkMark Thompson.
- Ava (AI)Thanks, Mark. And what's the best number for a text confirmation?
- MarkIt's five five five, five five five, five five five five.
- Ava (AI)Five five five, five five five, five five five five. Got it. And an email for the tour details?
- MarkMark at marks wedding dot com.
- Ava (AI)Mark at marks wedding dot com. Perfect. You're all set for Saturday at eleven with your event coordinator, Jordan. I'm texting you the address and parking info right now, and you can reply to that text anytime if plans change.
- MarkAwesome. Thank you so much, Ava.
- Ava (AI)My pleasure, Mark. Congratulations again, and we'll see you both on Saturday!
Ava is Seat Four's AI voice agent. Voice: ElevenLabs Eleven v4. Sample venue and contact details. Pick the voice engine you like best.
Pipeline, on autopilot
From first call to five stars
Click a stage and watch it happen. Ava, the AI, texts and emails Mark from Seat Four Vineyards, keeps the lead warm, handles the reschedule, resends the contract and asks for the review. Your team steps in when it matters.
Ava, Seat Four Vineyardsto Mark Thompson
Subject
Seat Four VineyardsAva, AI assistant
Sample venue, names and links. Messages follow your own templates and rules; Ava never quotes prices or invents availability, and every first text includes opt-out.
Everything in one workspace
From first call to final invoice
Built from the real workflows of working venues. Every feature included, and you switch on only what you need.
One inbox
Texts, email and call outcomes in one thread, beside the lead and the event.
AI lead replies
Instant, on-brand answers to new inquiries, on every channel.
AI phone agent
Answers, qualifies, books tours and transfers live calls to your staff.
Spaces calendar
Every room at a glance, with clashes and tight turnarounds flagged before you book.
Floor plans to scale
Real table and rental sizes, live seat counts, plus capacity and aisle checks.
BEOs and kitchen sheets
Versioned event orders, with a kitchen copy that leaves the prices off.
Menus and packages
Build a package once, then drop it into any quote with the math done.
Quotes and proposals
Priced in minutes and sent as a clean, branded PDF.
Contracts and e-sign
Send, sign and store. Every signed copy is locked and fingerprinted.
Deposits and payments
Payment schedules and online deposits through your own Stripe account.
Client portal
Clients see their steps, files and balance, so you get fewer "just checking in" emails.
Tasks and event prep
Checklists per event and team, with due dates that move when the event date does.
Vendors
Caterers, DJs and photographers with insurance and documents on file.
Social media
Plan and post your events across your channels from one place.
Reports
Pipeline, booked revenue and balances owed. Included, never an upgrade.
The full list
79 features. Zero add-ons.
Everything version one is being built to do, mapped from more than a hundred real venue screens. All of it included, none of it an add-on.
Sales and CRM
10- Leads list and drag-and-drop pipeline board
- Lead capture forms for your website, with auto-response
- Contacts, companies and accounts
- Duplicate detection and merge
- Tours booked straight from the lead
- Speed-to-first-reply timer
- Unanswered-lead alerts
- Lost reasons and win/loss tracking
- Notes, tasks and full activity history
- Custom fields for leads, events and bookings
AI and messaging
10- AI replies to new inquiries on every channel
- AI phone agent that answers, qualifies and books tours
- Live call transfer to your team
- Call recordings, transcripts and summaries
- One inbox for text and email
- One-click call outcomes
- Email template library for every stage
- Email editor with signatures and templates
- Automatic follow-ups for quiet leads and unsigned proposals
- Opt-out handling and quiet hours
Events, spaces and calendar
9- Multiple venues, each with its own spaces
- Month, week and day calendar by space
- Clash detection with holds
- Setup and teardown buffers
- Availability check before you book
- Bookings that group several events
- Clear event stages from prospect to closed
- Event types, styles and custom dropdowns
- Private calendar feed (ICS) for your phone
Planning and the floor
10- BEOs with versions and a change log
- Kitchen copy that leaves the prices off
- Minute-by-minute event timeline
- Floor plans with real furniture sizes
- Seat assignment and guest list import
- Room templates you reuse
- Plan prints on the BEO
- Event prep checklists by team
- Staff assignments
- Vendors with insurance certificates on file
Money
9- Menus, items, packages and picklists
- Quote builder with versions
- Taxes, service charges, admin fees and gratuity rules
- Branded proposal PDFs
- Payment schedules with due dates
- Online deposits through your own Stripe
- Manual payments: cash, check, wire
- Invoices, refunds and reconciliation
- Balances owed, at a glance
Documents and contracts
6- Document templates with merge fields
- Proposal and contract layout editor
- Reusable content blocks: terms, insurance, policies
- E-signature with countersign
- Signed copies locked and fingerprinted
- Signing certificate for every contract
Client portal
7- Sign in with a text code, no passwords
- Event page with steps and progress
- View, sign and pay in one place
- Upload graphics, videos and insurance
- Approve the floor plan and BEO
- Message the planner
- Request guest and detail changes
Marketing and social
5- Share events to your social channels
- Social media scheduling
- Shareable event and booking links
- Email campaigns to your own list
- Reviews and reputation (via GoHighLevel, optional)
Admin and platform
13- Guided setup wizard
- Your branding, colors and logo
- Turn modules on or off
- Rename terms to fit your venue
- Users, roles and permissions
- Single sign-on
- Append-only audit log
- Reports: pipeline, revenue, balances, fiscal periods
- Import from your old platform
- Full data export, any time
- Backups and restore
- API and webhooks
- Optional two-way GoHighLevel sync
Seat Four is in active development. This is the full scope of version one; the build pipeline below shows where it stands today.
Take a look
Real screens from the build
Straight from the working prototype. Clean, calm and made for a busy night.
Prototype screens with made-up demo dataMy day. Leads to answer, calls to make, tours and events coming up.
Pipeline. Every lead from first inquiry to signed, with value per stage.
Inbox. Reply by text or email and log the outcome in one click.
Calendar. Every space by day and week. Clashes flagged before they cost you.
Event workspace. Timeline, documents, money, BEO, floor plan and tasks in one record.
Floor plan. Drop real rentals at real size. Seat counts update as you go.
Quote. Packages, menus and rentals priced in minutes.
Client portal. Your client sees what's done, what's next and what they owe.
Reports. Pipeline, revenue and balances owed, included for everyone.
Concepts
Built for every part of the night
Sales, the floor, the kitchen and the client, all working from the same page.
Floor plans included
Lay out the room. No add-on required.
The feature other platforms charge extra for comes with every event in Seat Four.
- Real sizes. 60" rounds, 6' banquets, bars, buffets and dance floors at true scale.
- Live seat count. Seats placed against guests expected and room capacity.
- Spacing checks. Tables too close for a service aisle get flagged.
- Goes on the BEO. The plan prints with the event order, so the floor team sees what sales sold.
Pricing
$0.00 a month, for the software, forever.
No tiers, no trials, no sales calls. Every venue gets every feature, every user and every location. The only costs left are the ones you would pay anyway, straight to the providers, because you host it yourself.
Seat Four
Everything included
$0.00/ month
The software, in full. Every feature, every user, every location, with no limits.
- Unlimited users
- Unlimited venues and spaces
- Floor plans and BEOs
- Client portal
- Reports
- AI features
- Full data export
- Source code
What you still pay, and to whom
Four real-world costs, paid straight to the provider you choose. We add no markup, no platform fee and take no cut.
A serverA small VPS or dedicated server that you rent. Our hosting picks are below.
Texting and calls (Twilio)Texts and calls run through your own Twilio account and are billed by Twilio at its published rates, per text and per minute. Your numbers stay yours.
Card processingYour own Stripe account's standard fees. No platform fee on top.
AI, your choiceRun open models on your own hardware, or connect the AI provider you prefer and pay it directly.
0
Upcharges
No premium tier, no paywalled reports, no add-ons.
0%
Platform fees
Deposits go through your own Stripe account. We never take a cut.
100%
Your data
Stored in your own database. Export all of it, any time.
On / off
Use what you need
Run the whole platform, or just the floor plans.
Where we are
The build pipeline, out in the open
No vaporware, no vague promises. This is exactly where Seat Four stands today.
ResearchVenue workflows mapped screen by screenDone
Design systemBrand, components, 200+ iconsDone
Prototype50+ clickable screensDone
Core buildCalendar, CRM sync, BEOs, floor plansIn progress
Private betaReal venues, real eventsNext
Public releaseCode published, phase two beginsPlanned
Phase one · Now
Works with GoHighLevel, if you use it
Seat Four runs on its own stack. For venues already on GoHighLevel, an optional connector keeps both in sync, so nothing has to change on day one.
- Optional: keep GoHighLevel for AI replies, texting, email and workflows
- Seat Four: spaces, floor plans, BEOs, quotes, contracts, deposits, client portal
- Two-way sync through a GoHighLevel marketplace app
Phase two · Next
Fully open source
Everything a venue might use GoHighLevel for gets an open-source option you host yourself. Then the last subscription goes away.
- AI replies on open-weight models you run
- AI phone agent on an open-source voice stack
- Social media scheduling, self-hosted
Always
Community first
Built with venues, not sold to them. The roadmap, the code and the decisions all happen in public.
- Shared templates: menus, contracts, floor plans
- Integrations contributed by the people who need them
- Roadmap shaped by the venues using it
Optional
Already on GoHighLevel? Keep it.
Seat Four does not need GoHighLevel. If your venue already runs on it, an optional connector syncs both ways, so everything your plan includes keeps working, now tied to your events.
GoHighLevel plans start at$97/moStarter. Unlimited is $297/mo, Agency Pro $497/mo. Usage like texts, calls and AI is billed on top.
Seat Four adds$0.00/moEvents, spaces, floor plans, BEOs, quotes, contracts, deposits and the client portal.
We are not a GoHighLevel affiliate, partner or reseller, and we take no commission, referral fee or payment of any kind from GoHighLevel. Prices from gohighlevel.com/pricing, October 2026, for reference only.
What your GoHighLevel account already includes
CRM and pipelinesUnlimited contacts and users
Unified conversationsText, email, Facebook, Instagram, WhatsApp, Google and web chat
Conversation AIAI that replies and books for you
Voice AIAI agent on your phone line
WorkflowsAutomations and drip campaigns
Booking calendarsTours and appointments
Forms and surveysCapture leads anywhere
Funnels and websitesLanding pages with your domain
Email and SMS marketingCampaigns to your list
Social plannerSchedule posts across channels
ReputationReview requests and replies
Payments and invoicingInvoices and text-to-pay
Mobile appYour inbox in your pocket
ReportingDashboards and attribution
Side by side
What you get, and from whom
Venue software runs the events. Marketing CRMs chase the leads. Few do both, and almost none let you own it.
| Feature | Typical venue software | GoHighLevel | Seat Four + GoHighLeveloptional connector | Seat Four on its ownfully open source |
|---|---|---|---|---|
| Instant AI reply to new leads | Partner add-on | Usage fees | Via GHL | Open models |
| AI phone answering | Extra fee | Per minute | Via GHL | Open voice |
| Two-way texting | Varies | Yes | Via GHL | Your Twilio |
| Lead pipeline and CRM | Basic | Yes | Yes | Yes |
| Spaces calendar with clash checks | Yes | Appointments | Yes | Yes |
| Floor plans to scale | Paid add-on | No | Included | Included |
| BEOs and kitchen sheets | Yes | No | Yes | Yes |
| Proposals, contracts, e-sign | Yes | Yes | Yes | Yes |
| Deposits and payments | Platform fee | Yes | Your Stripe | Your Stripe |
| Event client portal | Varies | Generic | Yes | Yes |
| Social media scheduling | No | Yes | Via GHL | Self-hosted |
| You host it and own the data | No | No | Event data | All of it |
| Software subscription | Yes, annual | Yes, monthly | GHL plan only | $0.00, ever |
Seat Four is in active development. Its columns show what each phase is being built to do; the build pipeline above shows where it stands today.
Phase two
The path off every subscription
Each paid service is swapped for open-source software you run on your own server. Keep the features. Drop the bill.
Replaces paid AI chat
Open-weight AI models Apache-2.0
Models like Qwen on Ollama or vLLM, on your hardware. No per-message fees.
Replaces paid AI phone agents
Pipecat voice agent BSD-2
Answers every call, books tours and hands off to staff. Can run fully local.
Replaces marked-up texting and calling
Your own Twilio account Bring your own
Text and call through a Twilio account in your name. We recommend keeping your numbers there instead of buying them inside GoHighLevel, so moving later is a settings change, not a phone number transfer.
Replaces email marketing tools
Your own mail server AGPL-3.0
Stalwart or any SMTP server. Your domain, your reputation, your list.
Replaces social schedulers
Postiz AGPL-3.0
Plan and post to Instagram, Facebook, TikTok and more from your own server.
Replaces e-signature subscriptions
Documenso AGPL-3.0
Contracts signed with an audit trail, running beside Seat Four.
Host it yourself
Host it yourself. Own it completely.
Seat Four runs on one small Linux server that you rent. No data center, no IT department and no lock-in, and you can move it whenever you like.
- 1
Rent a server. A VPS or a budget dedicated machine, from any provider you like.
- 2
Run the installer. A one-command install ships with the public release.
- 3
Point your domain. Your venue, your address.
- 4
Invite your team. As many people as you like, at no extra cost.
Suggested start: 4 vCPU, 8 GB RAM, 80 GB SSD, Ubuntu 24.04 LTS.
Hosts we have good experience with
Easiest start
Hostinger
Simple VPS plans with a built-in AI assistant that helps you set up and manage the server. The friendliest place to start.
Most power for the money
netcup
Root servers with dedicated CPU cores and plenty of memory. The most power for the money, and strong performance for multi-venue groups.
Budget dedicated
OVHcloud
A budget dedicated server line that is very solid. A whole machine to yourself, at a low price.
No affiliate links. No referral codes. No sponsors, and never any paid placements. These picks are just our own experience. Any provider that runs Linux and Docker will work.
Community powered
Made by venue people. For venue people.
Seat Four belongs to the people who use it. Take the code, change it, run it, and help make it better for the next venue.
Write codeFix a bug, build a feature, add an integration.
Test it liveRun it at your venue and tell us what breaks.
Share templatesMenus, contracts, BEOs and floor plans.
TranslateBring Seat Four to venues in your language.
Licensed under the GNU AGPL-3.0. Use it, run it, change it and share it, free. If you run a modified version for other people, share your changes too. That keeps Seat Four open for everyone and stops anyone from taking it closed. The source code opens with the public release.
Questions
The honest answers
Is Seat Four really free?
Yes. The software costs $0.00 a month, forever, with every feature, user and location included. There is no license fee, no paid tier and no platform fee. You pay only the providers you choose yourself: a server, your phone carrier, card processing and, if you pick one, an AI provider, all at their normal rates.
What's the catch?
You host it yourself, so you rent a small server and someone has to set it up. In return the software and every byte of your data are yours, with no vendor in between.
Do I need to be technical?
Not very. If you can rent a server and follow a short guide, you can run Seat Four. The community can help, and any IT person can install it for you.
Can I keep GoHighLevel?
Yes, if you want to. Seat Four runs on its own stack and does not need GoHighLevel. If you already use it, an optional connector keeps both in sync. We are not a GoHighLevel affiliate, partner or reseller, and we take no commission or referral fee.
Who owns my data?
You do. It lives in a database on your server, and you can export all of it at any time.
Which AI does it use?
Your choice. Seat Four is built for open-weight models on your own hardware, or an AI provider you pick. Already on GoHighLevel? Its AI can keep working through the optional connector.
When can I use it?
Seat Four is in active development. Join the beta list to test it at your venue and to hear first when the code goes public.
Who is behind it?
People who run venues and got tired of paying for software that did not keep up. It is a community project, and anyone can join in.
There's always room for one more seat.
Know a venue tired of paying for software? Pass it on.
Get involved
Pull up a seat
Join the beta list to test Seat Four at your venue and hear first when the code goes public. Or just say hello.